Italian ice cream, a profitable asset for your business

Italian ice cream is a real asset for restaurateurs and street vendors. Comfortable margins, fast production, and high demand: everything is in place for boost your turnover ! But you still need to know how to sell them intelligently. Discover our 10 essential tips to turn your ice cream into real profit machine ! 💰🍦

Why are Italian ice creams a flagship product?

Italian ice cream, with its texture smooth and creamy, attracts a varied clientele, from children to gourmets. For maximize your sales, it is crucial to adopt an effective marketing strategy and to propose a superior quality product.

1️⃣ Showcase your ice cream machine 🎯

A hidden machine means fewer sales! Place it in a strategic location, visible from the entrance or on a well-lit counter. The more customers see the ice cream in action, the more they will want to order it.

2️⃣ Clearly display your offer 📢

A customer must never hesitate namely if you sell ice cream. Attractive posters, clear and legible menu, illuminated panel : everything must be visible and attractive.

3️⃣ Offer must-have fragrances 🍦🍓

Vanilla and strawberry are the absolute bestsellersThey please everyone and guarantee a constant flow rate. Add a "of the moment" fragrance, renewed every week for create a novelty effect.

4️⃣ Take care with the texture of your ice cream 👌

An ice cream too soft gives one bad impression. An ice cream too hard frustrates the customer. Your machine must be properly adjusted And you must use a quality mix to guarantee a perfect texture.

5️⃣ Focus on size and deliciousness 🍫

Customers love it generous and well-presented ice creams. Add some gourmet toppings to boost sales and perceived value!

6️⃣ Sell gourmet formulas 🥤

Pair your ice creams with other products for increase the average ticket :

• ✅ Ice cream + cold drink at a reduced price
• ✅ Ice cream + gourmet coffee for the afternoon
• ✅ Ice cream + milkshake for an ultra-fresh combo

7️⃣ Encourage impulse buying ⏳

Purchasing decisions are made in a few seconds. An undecided customer? Offer a mini-tasting and you will make a sale!

8️⃣ Play on emotions and the season ☀️❄️

In summer, highlight freshness and deliciousness. In winter, offer ice cream with comforting flavors (salted butter caramel, hot chocolate, etc.).

💡 Pro tip: Show visuals that evoke freshness in summer and comfort in winter.

9️⃣ Be active on social media 📱

Instagram and TikTok are the best allies of glaciers ! Post photos of your ice creams, create interactive stories, and organize contests.

💡 Pro tip: Create an offer “1 share = 1 free topping” to encourage customers to post their ice cream on Insta!

🔟 Build loyalty with loyalty cards 🎁

A returning customer is a customer who brings you more ! Offer a free ice cream after 10 purchases to encourage people to come back.

💡 Pro tip: A digital map (QR code on mobile) is more practical than a piece of paper lost at the bottom of your wallet.

🚀 Take action and boost your sales!

With these 10 tips, you have everything you need to transform your stand or shop into real profit machine. But don't forget: the quality of the ice cream mix is essential !

👉 Try our premium Italian ice cream mixes and stand out from the competition.

📦 Order now on Gelmix.fr and explode your sales! 🍦💰

💡 And you, what are your best tips for selling more ice cream? Tell us in the comments! ⬇🔥