Increase your sales with an Italian ice cream machine

1️⃣ Choose the Right Ice Cream Mix: Quality = Profitability

A good Italian ice cream, it is first a good mix ! A mix that's too sweet, too runny, or poorly stabilized, and it's a disaster: soft texture, quick melting, bland taste... Needless to say, it doesn't build loyalty.

✅ Choose a premium mix, like those of the Paulette's Recipes, which offer a fluid texture, an intense taste and excellent machine stability.
✅ A good mix allows you to reduce losses, to obtain a nice outfit and have ice cream that doesn't collapse after 10 seconds.
✅ The better-lasting ice cream = more sales = more satisfied customers.

2️⃣ Optimize the Selling Price and Portion

📌 Don't underestimate your prices ! Italian ice cream is a pleasure product: customers are willing to pay for a nice, well-presented portion.

💰 Pricing tip :

• Recommended price: between €2.50 and €4.50 depending on your location.
• Smart format : Suggest two sizes (small and large) to attract more customers without lowering your margin.
• Premium option : Add toppings (sauce, cookie crumbs, whipped cream, etc.) with a supplement of €0.50 to €1.

⚡ Profitability: With a good mix Gelmix, an ice creamcosts between €0.14 and €0.30 to produce and resells10 to 15 times more expensive.

3️⃣ Diversify the Offer to Attract More Customers

🔥 Don't limit yourself to the classic vanilla-chocolate ! Consumers like novelty.

✅ Think about trendy fragrances : pistachio, strawberry, coconut, salted butter caramel…
✅ Add Magic Mix to transform Coke, fruit juice, coffee in Italian ice cream. (Yes, it REALLY works!)
✅ Bet on neutral mixes : they allow you to create signature recipes by adding homemade flavors.

4️⃣ Focus on Customer Experience and Presentation

THE visual, it's 50% of the sale ! A well-dressed Italian ice cream catches the eye and makes you want more.

📸 Boost your sales with:

• A beautiful crispy cone (instead of the basic cardboard).
• An XXL spiral dressing, very generous.
• Clearly visible toppings (runny sauce, hazelnut pieces, cookie crumbs, etc.).
• Good lighting and a clean window display to make you want it.

💡 Golden tip: Take your own photos and display them prominently on your stand or online store. A great image means 30% more sales!

5️⃣ Set up Smart Offers and Promos

🚀 Some effective strategies:
✔ Happy Hour : Ice cream at -20% between 3 p.m. and 5 p.m. to attract more people during the afternoon lull.
✔ Loyalty card : 1 free ice cream for every 10 purchased (customers always come back!).
✔ Duo offer : “A second ice cream at -50% for a friend” = more customers ordering together.
✔ Local collaboration : Partner with a baker or bar for exclusive frozen desserts.

6️⃣ Focus on Communication and Social Networks

💥 Instagram and TikTok are formidable weapons for an ice cream machine!

📌 Actions to take:
✅ Film the ice cream dressing in slow motion for TikTok.
✅ Post a nice photo every day on Instagram.
✅ Make “ice cream of the day” stories with flash promos.
✅ Add a QR code on your window so customers follow you.

An active account attracts 10 to 30% more customers, because a good image makes you want it!

7️⃣ Optimize Machine Management to Maximize Production

⚙ A well-tuned machine means smooth production and fast service..

📌 Key points:
✔ Clean every day to avoid breakdowns.
✔Improve the mix if necessary for an even creamier texture.
✔ Check the hardness of the machine to avoid problems.

💡 Trick : A poorly adjusted machine can waste up to 15% of the mix. Good maintenance is direct savings !

8️⃣ Choose the Right Location to Maximize Sales

🏖 A good location is 50% of the turnover ! If you have a shop or food truck, choose one strategic location :

✔ Zones tourist And pedestrian
✔ Proximity to a school, a park, a beach
✔ In front of a cinema or shopping center

📌 To avoid: areas that are too hidden or without traffic… even the best ice cream doesn’t sell itself!

Conclusion: A Well-Operated Ice Cream Machine Is A Gold Mine 💰🍦

📌 Summary of tips to boost your turnover :
✅ Choose a premium mix for impeccable texture and taste.
✅ Adjust your prices and add extras to increase profitability.
✅ Innovate with new flavors and attractive toppings.
✅ Take care of the presentation to visually appeal to customers.
✅ Create smart offers and promotions to retain and attract more people.
✅ Use social media to create desire and generate word of mouth.
✅ Maintain your machine well to avoid losses and breakdowns.
✅ Optimize your location to maximize attendance.

💥 With these strategies, you can easily double your sales and turn every ice cream into a profitable sale! 🚀🍦